Zhang Ying, 32, a white-collar worker in Beijing, is a jewelry lover. She prefers watching lives
treaming videos via some cross-border e-commerce platforms to buy foreign products in her spare time.
“Pictorial representations are not exactly the right way to purchase commodities online, I had som
e problems as the products did not match up to the expectations promised on the onlaine platform advertisements.”
Zhang said daigou (overseas shoppers who buy foreign products for customers on the Chinese mainland) can dem
onstrate details of products like jewelry in accordance with what the buyer wants through the livestreaming method.
“I can take a good look at the design, material, color, size and even every angle of the jewelry. It feels like that I can pick out the
products on my own. After comparing various necklaces and bracelets, I can decide which one fits me the best.”
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